SoluM to Supply ESL to All Xcite Stores, Kuwait's Top Electronics Retailer

SoluM will supply electronic shelf label (ESL) solutions to all stores of Xcite, Kuwait's largest electronics retailer. The company is accelerating global market diversification by expanding its supply chain from Europe and North America to major retail channels in the Middle East.

SoluM announced on Nov. 5 via its official LinkedIn that it will supply ESL solutions to all Xcite stores under Kuwait's Alghanim Group. The adoption is part of Xcite's digital transformation initiative to improve operational efficiency at its offline stores.

Xcite is the leading local electronics retail brand operated by multinational Alghanim Industries. It has about 40 large offline stores across Kuwait and carries more than 300 electronics and IT device brands from around the world.

ESL is a device that displays product prices, detailed information, and discount promotions on electronic tags in real time using central server communication. Once SoluM's system is fully deployed at Xcite stores, the manual work of store staff replacing paper price tags will be eliminated.

This reduces labor costs and enables error-free price synchronization between online and offline stores, providing accurate shopping information to consumers. Given that electronics stores handle tens of thousands of products, the ability to immediately respond to frequent price changes is also a key reason for adoption.

SoluM has recently been diversifying its customer base beyond Europe, its traditional main market, to the Middle East, North America, and Central and South America. This is the result of new products featuring proprietary communication technology that increases data transmission speed and improves in-store visibility through display brightness adjustment.

Overall performance growth is also continuing. SoluM recorded a 79% year-on-year increase in consolidated operating profit in the second quarter of this year. While the core ESL business is delivering regional diversification results, the company is also expanding new businesses by conducting proof-of-concept (PoC) tests for EV charging modules with a state-owned power utility in the Middle East.

SoluM said, "We are proud to support the advancement of Xcite's digital store operations across Kuwait."

※ This article is an AI translation of the Korean original published by Korea Credit News; it was checked by automated quality guards and published by the English edition desk.