- Published 2026.11.09 02:51
Opens 346th North American store in Moore, Oklahoma; debuts localized format
Adds convenience of enjoying bakery from car; targets 1,000 stores by 2030
Paris Baguette has opened its first drive-thru store in the United States, allowing customers to purchase products without leaving their vehicles for the first time in the brand's history. As demand for fast-casual bakeries grows in North America, the company is accelerating its expansion by introducing a new store format tailored to local consumer trends.
On November 7, Paris Baguette announced that it opened its first drive-thru store in Moore, Oklahoma, on November 3 (local time). The location is the company's second store in Oklahoma and its 62nd North American opening this year, bringing the total to 346 stores across the region.
The new store is co-owned by Mike Issa and Moe Touffaha, who have extensive franchise operating experience. The two are veterans who have run major local restaurant brands such as IHOP, and have steadily expanded their Paris Baguette presence in the south-central region, including New Mexico, since opening their first store in Kansas in 2022.
The store combines the comfortable in-store dining experience typical of bakery cafes with a drive-thru lane for busy customers. It is designed with efficient service flow and customized windows so customers can purchase freshly baked pastries and signature coffee without getting out of their cars.
Paris Baguette is showing notable growth in the North American franchise market. In the third quarter of this year alone, it signed 32 franchise agreements and opened 15 new stores, and cumulative systemwide revenue is approaching $1 billion (about 1.36 trillion won). The brand ranked 29th overall and first in the bakery cafe category in Entrepreneur magazine's 2026 Franchise 500.
The company is also investing in infrastructure alongside store expansion. Paris Baguette is building its first North American bakery production plant in Burleson, Texas, with an investment of $200 million (about 272 billion won) and a size of about 24,800 square meters. Scheduled for completion in 2029, the facility will play a central role in stably supplying products to franchisees across North America and reducing logistics costs.
Darren Tipton, CEO of Paris Baguette North America, said, "This opening is an exciting next step in the brand's evolution to bring the bakery cafe experience directly to where customers are." He added, "We expect the new store format to contribute to growing the brand in North American communities." The company plans to continue strengthening its localized model with the goal of reaching 1,000 North American stores by 2030.
※ This article is an AI translation of the Korean original published by Korea Credit News; it was checked by automated quality guards and published by the English edition desk.
