- Published 2026.11.05 05:20
Local equipment firms Anema and ELM to become joint importers from January next year
Ends years-long absence of exclusive dealer; sets stage for European share gains
HD Hyundai Construction Equipment is rebuilding its construction equipment sales network in the Netherlands by partnering with local companies. The move fills a dealer gap that has lasted for years and lays the groundwork for further strengthening its position in the European market through an expanded product lineup.
According to BouwMachines, a Dutch construction machinery media outlet, on Nov. 4, local equipment distributors Anema and ELM Groep will join as joint importers of HD Hyundai Construction Equipment in the Netherlands from Jan. 1 next year. The two companies will be responsible for sales of HD Hyundai Construction Equipment machines as well as parts supply and after-sales service, and are reportedly in final coordination to build a nationwide dealer network for this purpose.
HD Hyundai Construction Equipment has operated in the Dutch market without an exclusive local dealer for several years after its contract with Van der Spek, its former Dutch dealer, ended. Anema and ELM Groep, which signed the new agreement, have solid local sales networks and service expertise as dealers for Develon, HD Hyundai Infracore's construction equipment brand, and the local brand ETEC. They are said to plan to maintain services for existing customers while adding HD Hyundai Construction Equipment machines to create synergies.
Targeting advanced markets including Europe is a key task for HD Hyundai Construction Equipment. The company posted consolidated revenue of 2.0915 trillion won (about $1.5 billion) and operating profit of 157.7 billion won (about $116 million) in the third quarter of this year, continuing solid performance. In Europe, although the housing construction slowdown has had an impact, the company needs to build a dense locally tailored sales network to drive structural growth.
Local dealers positively assessed HD Hyundai Construction Equipment's product competitiveness in responding to rapidly changing demand in the road construction and infrastructure markets. Almer Anema, director at Anema, said, "With the road construction market changing rapidly, we needed an innovative and action-oriented partner," adding, "HD Hyundai Construction Equipment's progressive direction and ambition to meet customer needs aligned well with our goals."
HD Hyundai Construction Equipment also appears set to accelerate its European market share expansion through the dealer network rebuild. Bart van Berkel, who is in charge at HD Hyundai Construction Equipment, said, "We are achieving strong growth through continuous investment in our product range and organization in Europe," adding, "Through cooperation with ELM and Anema, we have secured an ideal partner to offer a wide range of products to Dutch customers."
(Dollar figures are approximate, converted automatically at 1,000 won = $0.738, the rate on Nov. 8, 2026.)
※ This article is an AI translation of the Korean original published by Korea Credit News; it was checked by automated quality guards and published by the English edition desk.
