Reporter Original: Kim Hyung-jin / Translation: Korea Credit News English Edition
  • Published 2026.11.05 15:00

Sells entire stake in entertainment subsidiary AL Holdings to Yoyogi Animation Group
To focus management resources on core businesses such as shopping promotions and AI agents

AI-generated image.
AI-generated image.

Kurasiru, a Japanese digital media company under LY Corp., will sell its entire stake in entertainment subsidiary AL Holdings to Yoyogi Animation Group. The sale is part of a portfolio optimization strategy to streamline some businesses and concentrate management resources on core operations such as platforms and artificial intelligence (AI).

According to a disclosure by the Tokyo Stock Exchange (TSE) on Nov. 4, Kurasiru held a board meeting that day and resolved to transfer its entire stake in AL Holdings to Yoyogi Animation Group. The transfer is scheduled for Dec. 28, 2026, and the sale price was not disclosed. Kurasiru plans to book a gain of about 500 million yen (about 4.5 billion won) from the sale of shares in an affiliated company as an extraordinary gain in its consolidated and separate financial statements for the third quarter (October-December) of the fiscal year ending March 2027.

AL Holdings, the sale target, is a subsidiary that oversees entertainment businesses such as creator management and virtual YouTuber (VTuber) development. It posted revenue of 2.942 billion yen (about 26.5 billion won) in the fiscal year ended March 2026. However, Kurasiru judged that the entertainment business was difficult to create synergies with its existing core areas of media and sales promotion because of their different nature.

Kurasiru will expand investment in two key growth drivers using the funds secured. They are the purchase-linked promotion service "Receipt Challenge" and the AI agent service "Kurasiru AI OS" targeting food and beverage manufacturers and retailers. According to Kurasiru's second-quarter (July-September) results, revenue from the sales promotion business rose 25.5% year on year, and the number of users participating in offline shopping campaigns exceeded 586,000.

Regarding the business reorganization, the company explained that handing over the entertainment unit to a company with expertise is advantageous for the growth of both companies. Kurasiru said in the disclosure, "We concluded that transferring the business to Yoyogi Animation Group, which has a broad business base and entertainment expertise, is the best option for enhancing corporate value and the continued growth of AL Holdings."

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