- Published 2026.11.10 05:59
Francesco Colonnese, former Chery vice president, officially takes office on Nov. 9
He led Chinese brand's entry into Spain; Hyundai prepares for 2027 new model offensive
Hyundai Motor has hired Francesco Colonnese, who led Chinese automaker Chery Automobile's European expansion, as the new CEO of its Italian subsidiary. The move is a strategic step to strengthen its sales network by recruiting a key local talent from a Chinese brand that is gaining market share in Europe, and to prepare for the upcoming new model offensive.
According to Hyundai Motor on Nov. 10, Colonnese began his duties as head of the Italian subsidiary on Nov. 9 (local time). He reports directly to Xavier Martinet, president of Hyundai Motor Europe, and succeeds Andrea Crespi, vice president, who had been temporarily leading the subsidiary.
Colonnese, an Italian national, built his career at Fiat Chrysler (FCA) and Stellantis brands Alfa Romeo and Lancia before moving to Chery Automobile in early 2024. He served as sales director for Chery's export brands Omoda and Jaecoo in Spain, and was promoted to vice president in charge of the Iberian Peninsula in July 2025. That was the highest position within Chery Group held by a non-Chinese executive.
He led Chery's establishment in the Spanish market, overseeing dealer network development and sales expansion. Chery sold more than 60,000 vehicles in Spain in about two years since entering the market, growing rapidly. Hyundai Motor has effectively absorbed the know-how of a local expert who commanded the front line of Chinese automakers' landing in Europe.
Hyundai Motor faces the task of improving dealer network profitability in Italy and establishing the premium brand Genesis in the market. Genesis requires a separate, detailed sales strategy because it needs different customer service and brand image building from mass-market brands. In particular, with a major new model lineup overhaul scheduled for 2027, it is time to proactively strengthen the local sales network and customer base.
Colonnese said, "My top priority is to listen to dealer network representatives and employees and understand together what works well and what can be improved." He plans to meet dealers across Italy in his first few weeks to hear on-the-ground opinions. Based on the field assessment, he will establish new strategies and sales guidelines to present to dealers in early 2027.
Martinet said, "Italy is one of the most important markets in Europe and will make a significant contribution to Hyundai Motor's future growth through the new model lineup to be unveiled in 2027," adding, "Francesco will bring extensive international experience in dealer network development, brand growth, and business innovation."
※ This article is an AI translation of the Korean original published by Korea Credit News; it was checked by automated quality guards and published by the English edition desk.
